In my previous post, I talked about how today more and more companies are embracing all types of social networking to get most of people’s attention but failed to communicate with them. So in order to communicate with them, what should we do? Below I already list 5 easy steps for a successful social media content:
#1: Find Your Target Audience
To find out target audience, we must first determine who we are, what kind of product are we selling. From there, we can decide which population will be our target audience.
After we find our target audience, we can’t just offer and force them to buy our product. We must have a conversation with them to determine what they want, what are their likes and dislikes. If it fits with our product, then we move on to set up our basic profile for them, so it becomes our unique aspect that attracts our target audience.
#2: Problem Solving
Having a conversation with the audience in any social media platform will lead us to some audiences that is currently having a specific issues that need solving, which we can help untangle. We can provide analysis to help guide the audience solve their problem, but only give analysis that is relevant to them because they don’t have time to connect all the dots. Write on point and keep the content valuable.
#3 Quality Over Quantity
We don’t have to post everyday to create an effective presence with our social media. Quality always trumps quantity. The audience will see that every post that we post is not redundant, but rather something that gives information and knowledge to them.
#4 Content Cycle
Monday: Best of Lists
Tuesday: Product / Media reviews
Wednesday: Personal Experience or Stories
Thursday: Editorial on Controversial Topic
Friday: Free topic
Above are my example for my content formula. Try not to repeat the same topic for several days, because audience may get bored with our post. Fill our post with interesting topics and have a freewheeling commentary or guest posts, so audience can get involved too.
#5: Decide How You’ll Fulfill The Content
Getting started with social media content has a learning curve, meaning that it will require more time than we think. We have to figure out what we can deliver to the audience, reasonably. Having another person to help us gather information, writing, and distribute the content is a good thing, so we can focus on doing something else.
According to 2010 Social Media Marketing Industry Report, most business owners can maintain a very respectable social media presence in 6 hours a week, including research and production time.
These are just 5 easy steps that I think will help us have a successful social media content. From that, we will be rewarded with clients, followers, and fans who trust our information and know they we are not wasting their time.