Have You Use Social Media Wisely? (Social Media Strategy II)

In my previous post, I talked about how today more and more companies are embracing all types of social networking to get most of people’s attention but failed to communicate with them. So in order to communicate with them, what should we do? Below I already list 5 easy steps for a successful social media content:

#1: Find Your Target Audience

To find out target audience, we must first determine who we are, what kind of product are we selling. From there, we can decide which population will be our target audience.

After we find our target audience, we can’t just offer and force them to buy our product. We must have a conversation with them to determine what they want, what are their likes and dislikes. If it fits with our product, then we move on to set up our basic profile for them, so it becomes our unique aspect that attracts our target audience.

#2: Problem Solving

Having a conversation with the audience in any social media platform will lead us to some audiences that is currently having a specific issues that need solving, which we can help untangle. We can provide analysis to help guide the audience solve their problem, but only give analysis that is relevant to them because they don’t have time to connect all the dots. Write on point and keep the content valuable.

#3 Quality Over Quantity

We don’t have to post everyday to create an effective presence with our social media. Quality always trumps quantity. The audience will see that every post that we post is not redundant, but rather something that gives information and knowledge to them.

#4 Content Cycle

Monday: Best of Lists

Tuesday: Product / Media reviews

Wednesday: Personal Experience or Stories

Thursday: Editorial on Controversial Topic

Friday: Free topic

Above are my example for my content formula. Try not to repeat the same topic for several days, because audience may get bored with our post. Fill our post with interesting topics and have a freewheeling commentary or guest posts, so audience can get involved too.

#5: Decide How You’ll Fulfill The Content

Getting started with social media content has a learning curve, meaning that it will require more time than we think. We have to figure out what we can deliver to the audience, reasonably. Having another person to help us gather information, writing, and distribute the content is a good thing, so we can focus on doing something else.

According to 2010 Social Media Marketing Industry Report, most business owners can maintain a very respectable social media presence in 6 hours a week, including research and production time.

These are just 5 easy steps that I think will help us have a successful social media content. From that, we will be rewarded with clients, followers, and fans who trust our information and know they we are not wasting their time.

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Converging Society: A Society Builds From Convergences

It comes as no surprise that technology has developed to suit the needs of its busy citizens. Instead of grabbing or purchasing newspaper on our way to work or school, we can now use our mobile phones to log into the internet and read the news. Newsletter Subscription allows us to choose what news updates we want to receive, so we don’t have to flick through the newspaper to get to the section that we want to read, or we can have the news emailed to us, which makes our life easier.

Media Convergence - Newspaper and Internet

Whether we realise it or not, like it or not, we gradually became a converging society. I think we, humans, are the focus point on every converging that has and will happen in the future. Why? Because every convergence that has happened or will happen in the world, may it be in technology, economic, politics, etc., is driven from the feel of “need to converge” by everyone. There will be no converging if it’s not for ourself. For example, there won’t be computer – which is a technology convergence – if humans didn’t feel the need of someone or something that can help do their work in the first place. There won’t be cars, trains, planes – also technology convergence – if humans didn’t feel the need to go or reach places faster in the first place.

For example, the media. For years the media is separated to: Broadcast TV, Broadcast Radio, Newspapers, Books, Films, Music, etc. The internet and electronic devices, however, changed the way these media is delivered. The result: our Mobile Phones. Two big convergence happened, not between types of media but a convergence between media and telecoms – video and audio can be distributed from mobile phone network, we can stream and listen to music from the internet that we access from our mobile phone, etc.

There are more examples of convergence, but I think the most important of all is the way these convergence changed and affects our life. The future of our society builds on every convergence that is happening now or the ones that will happen. Most of convergence that has happened allowed us to do things more efficiently. And like it or not, it has made us busier because convergence enables us to do so, hence we are demanded to do so.