Viral Video Campaign – Social Media Strategy III


Video is a powerful marketing tool

How long does it takes to grab a person’s attention and stay? Personally if a website or anything bored me, I will just leave. And if a person or company tries to explain or sell me something, would you prefer to read a paragraph or two of it or watch a 30-second video of it? I don’t know about you, but I choose video.

Making a consumer aware of a particular brand is often as important as pitching the brand itself. The whole point of marketing or subtle marketing is, to quietly work a brand into the potential consumer’s, subconsciously. Using the internet and social media platform, we will be able to reach more potential consumer than conventional method of printing, TV advertisement, and more. And cheaper too.

Video to comprise more than half of all internet traffic in the next few years, according to Cisco System Annual Visual Networking Index (VNI) Report, which makes video the future of marketing tools. The development of technology nowadays are so sophisticated yet user friendly, allowing us to do lots of things that are complicated or hard in the past, especially creating a video. A few years back, if you want to create a video for your product for instance, you need to have a huge budget to pay for the team that produce the video. But with the software tools nowadays that is available, anyone with a creative instinct can put together professional marketing material to video, thus we can market or promote our business.

For example, your are a real estate agent and you want to sell a house. A smartly produced video showcasing the house will not only used to serves your client now but it also becomes a long-lasting marketing and branding tool for you which can be linked to anyone endlessly and viewed by your past, present, and future client. It also becomes an example of the quality work that you do.

For branding, what could be a better way to create a simple and personalized one minute video promoting yourself or your business? Again, it’s an expense that can be viewed and linked to anyone endlessly, viewed in the convenience of their home. You don’t have to pay overtime you send a link to someone, do you? Can you say the same thing about a mailer? ūüôā

Have you use social media wisely? (Social Media Strategy I)

“Social media is only going to be persuasive and become such a critical factor in the success of failure in business.”

–¬†Brian Solis: “The Social Media Manifesto” –

Today, word of mouth is changed by social networking site and internet. We share things to more people today because of social networking sites and internet, news spread faster, and people will gain more insight because the tendency to read more.

With the ability to connect to massive crowd, a person has the ability to impact other people and influence them in making decisions. In 2007, 78% of people trust the recommendations of other consumers; while only 14% of people trust advertisement. But now that number has increased as in 2009, 90% of people trust the recommendations of other consumers more. (Nielsen, 2009).

It is great to see that today, more and more companies are embracing all types of social networking to get most of people’s attention. But, we can’t treat social media platform like conventional media. One must be engaged and be active. We can’t just put information like we did in conventional media to social media platform. It works differently. Participation is the fundamental of social media, because the whole point of social media is to share and create information for others to participate, not just to spread and read it.

Social Media Marketing Plan

In order for the social networking to be effective, one must engage and interact with them. Danny Oei Wirianto, online marketing entrepreneur said that one of the most common mistakes marketers made in this regard was to create a Facebook fan page simply to collect as many friends as possible, while failing to really communicate with those people.

Social media is not a replacement for conventional media, thus we can’t treat it like that. Like it or not, the future will shift towards more sharing and creating content.¬†Content is the new democracy.¬†But because there are still people that have not engaged in this medium, social media has not revealed its full power yet.

Converging Society: A Society Builds From Convergences

It comes as no surprise that technology has developed to suit the needs of its busy citizens.¬†Instead of grabbing or purchasing newspaper on our way to work or school, we can now use our mobile phones to log into the internet and read the news. Newsletter Subscription allows us to choose what news updates we want to receive, so we don’t have to flick through the newspaper to get to the section that we want to read, or we can have the news emailed to us, which makes our life easier.

Media Convergence - Newspaper and Internet

Whether we realise it or not, like it or not, we gradually became a converging society. I think we, humans, are the focus point on every converging that has and will happen in the future. Why? Because every convergence that has happened or will happen in the world, may it be in technology, economic, politics, etc., is driven from the feel of “need to converge” by everyone. There will be no converging if it’s not for ourself. For example, there won’t be computer – which is a technology convergence – if humans didn’t feel the need of someone or something that can help do their work in the first place. There won’t be cars, trains, planes – also technology convergence – if humans didn’t feel the need to go or reach places faster in the first place.

For example, the media. For years the media is separated to: Broadcast TV, Broadcast Radio, Newspapers, Books, Films, Music, etc. The internet and electronic devices, however, changed the way these media is delivered. The result: our Mobile Phones. Two big convergence happened, not between types of media but a convergence between media and telecoms Рvideo and audio can be distributed from mobile phone network, we can stream and listen to music from the internet that we access from our mobile phone, etc.

There are more examples of convergence, but I think the most important of all is the way these convergence changed and affects our life. The future of our society builds on every convergence that is happening now or the ones that will happen. Most of convergence that has happened allowed us to do things more efficiently. And like it or not, it has made us busier because convergence enables us to do so, hence we are demanded to do so.