Viral Video Campaign – Social Media Strategy III


Video is a powerful marketing tool

How long does it takes to grab a person’s attention and stay? Personally if a website or anything bored me, I will just leave. And if a person or company tries to explain or sell me something, would you prefer to read a paragraph or two of it or watch a 30-second video of it? I don’t know about you, but I choose video.

Making a consumer aware of a particular brand is often as important as pitching the brand itself. The whole point of marketing or subtle marketing is, to quietly work a brand into the potential consumer’s, subconsciously. Using the internet and social media platform, we will be able to reach more potential consumer than conventional method of printing, TV advertisement, and more. And cheaper too.

Video to comprise more than half of all internet traffic in the next few years, according to Cisco System Annual Visual Networking Index (VNI) Report, which makes video the future of marketing tools. The development of technology nowadays are so sophisticated yet user friendly, allowing us to do lots of things that are complicated or hard in the past, especially creating a video. A few years back, if you want to create a video for your product for instance, you need to have a huge budget to pay for the team that produce the video. But with the software tools nowadays that is available, anyone with a creative instinct can put together professional marketing material to video, thus we can market or promote our business.

For example, your are a real estate agent and you want to sell a house. A smartly produced video showcasing the house will not only used to serves your client now but it also becomes a long-lasting marketing and branding tool for you which can be linked to anyone endlessly and viewed by your past, present, and future client. It also becomes an example of the quality work that you do.

For branding, what could be a better way to create a simple and personalized one minute video promoting yourself or your business? Again, it’s an expense that can be viewed and linked to anyone endlessly, viewed in the convenience of their home. You don’t have to pay overtime you send a link to someone, do you? Can you say the same thing about a mailer? 🙂

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Converging Society: A Society Builds From Convergences

It comes as no surprise that technology has developed to suit the needs of its busy citizens. Instead of grabbing or purchasing newspaper on our way to work or school, we can now use our mobile phones to log into the internet and read the news. Newsletter Subscription allows us to choose what news updates we want to receive, so we don’t have to flick through the newspaper to get to the section that we want to read, or we can have the news emailed to us, which makes our life easier.

Media Convergence - Newspaper and Internet

Whether we realise it or not, like it or not, we gradually became a converging society. I think we, humans, are the focus point on every converging that has and will happen in the future. Why? Because every convergence that has happened or will happen in the world, may it be in technology, economic, politics, etc., is driven from the feel of “need to converge” by everyone. There will be no converging if it’s not for ourself. For example, there won’t be computer – which is a technology convergence – if humans didn’t feel the need of someone or something that can help do their work in the first place. There won’t be cars, trains, planes – also technology convergence – if humans didn’t feel the need to go or reach places faster in the first place.

For example, the media. For years the media is separated to: Broadcast TV, Broadcast Radio, Newspapers, Books, Films, Music, etc. The internet and electronic devices, however, changed the way these media is delivered. The result: our Mobile Phones. Two big convergence happened, not between types of media but a convergence between media and telecoms – video and audio can be distributed from mobile phone network, we can stream and listen to music from the internet that we access from our mobile phone, etc.

There are more examples of convergence, but I think the most important of all is the way these convergence changed and affects our life. The future of our society builds on every convergence that is happening now or the ones that will happen. Most of convergence that has happened allowed us to do things more efficiently. And like it or not, it has made us busier because convergence enables us to do so, hence we are demanded to do so.