Have you use social media wisely? (Social Media Strategy I)

“Social media is only going to be persuasive and become such a critical factor in the success of failure in business.”

– Brian Solis: “The Social Media Manifesto” –

Today, word of mouth is changed by social networking site and internet. We share things to more people today because of social networking sites and internet, news spread faster, and people will gain more insight because the tendency to read more.

With the ability to connect to massive crowd, a person has the ability to impact other people and influence them in making decisions. In 2007, 78% of people trust the recommendations of other consumers; while only 14% of people trust advertisement. But now that number has increased as in 2009, 90% of people trust the recommendations of other consumers more. (Nielsen, 2009).

It is great to see that today, more and more companies are embracing all types of social networking to get most of people’s attention. But, we can’t treat social media platform like conventional media. One must be engaged and be active. We can’t just put information like we did in conventional media to social media platform. It works differently. Participation is the fundamental of social media, because the whole point of social media is to share and create information for others to participate, not just to spread and read it.

Social Media Marketing Plan

In order for the social networking to be effective, one must engage and interact with them. Danny Oei Wirianto, online marketing entrepreneur said that one of the most common mistakes marketers made in this regard was to create a Facebook fan page simply to collect as many friends as possible, while failing to really communicate with those people.

Social media is not a replacement for conventional media, thus we can’t treat it like that. Like it or not, the future will shift towards more sharing and creating content. Content is the new democracy. But because there are still people that have not engaged in this medium, social media has not revealed its full power yet.

Digital Identity

Translation : Getting Around The Digital Trend Used By Children And Teenagers

In a short sentence, I guess digital identity is About Me, published in the internet. Honestly, I didn’t know what to write. I hate writing. And since my english is not good, I don’t want to embarrassed myself. But when I was looking for inspiration for writing this post about digital identity, and I found this book. It is written in Indonesian and the target reader is aimed towards parents apparently. This book made me remember quite a serious case about missing people in Jakarta.

It started quite a while not long after social network such as facebook and twitter came out. Every case, the story is almost the same. The story told by the closest person of the missing person, either her family or close friends. The story goes like this. The person who is missing use facebook, add some friends that she know and accept some friend request from other people that she didn’t know. They started having conversation for a while, and they arrange a meeting. They meet for sometimes, and the last thing you know she’s missing. (There are no case involving twitter, yet :s)

According to local newspaper, the are approximately 100 case about missing people because of facebook. Almost 90% of the people missing aged between 13-20 years old. I’m not going to blame anyone on this post regarding this matter. I’m just going to write my opinion. Please don’t judge me. Haha 😛

First of all, to me the reason why the victims mostly children and teenager is because of their parents. They are still children and they need guidance. It’s the parents job to prevent their children miss use the technology nowadays. Parents have to monitor their children until they are sure that their children mature and responsible and can take care their own life. The school does not help in this matter.

Now I’m not being stereotypical for what I’m going to write. But lots of this cases happened to low-middle class family. And in my opinion, the reason being is because perhaps the parents didn’t spend much time at home but working to gain more money to have a better life. It’s not a wrong thing to do, but the parents responsibility is more than just working for money to survive everyday. They must take care of their children as well.

So then, less care and attention given to the child. And since they are still a child, they didn’t know much. The parents bought them computer and laptop, their friends have social network account. The child had nothing to do at home because their parents is not home, hence the child make one, use it, having conversation with lots of people, and suddenly the child goes to meet the person and boom! Gone! The kidnapper may ask for ransom, or if she’s a teenager, she might be raped and worst, killed after being raped.

Sometimes children and teenage didn’t know what they are doing. You can’t rely on school, especially when the education system in my country is bad. Most of the victims went to public school where the learning environment is bad. Even some of the school building itself is unacceptable and some can lead to collapse. The government does not care. The case rarely happen on the middle-high class family because the parents can afford sending their children to private school where the learning environment is better and safer. Still, like I said, there is cases involving middle-high class family but rare.

The advancement of technology nowadays is huge and fast. There is nothing wrong with the technology, it’s just the people who use it must be careful and aware to the people that miss use the technology to get what they want. Today, it seems like we can’t live without internet. The internet has made a huge impact in our life. Having digital identity is recommended, because you can connect with lots of people in the world by using just one of many social network platform available.

We have to be smart. Nobody cares about you except your love ones. But they are not going to stay here with us forever right? I guess no matter how old are you, there is no such thing is to early to grow up, mature, being responsible and take an action, so you can be independent and be successful. Don’t do something stupid and regret it in the end. Life is to short. Your life is the most important thing in the world. Take a good care of it and enjoy most of it!

Sampai jumpa di post berikutnya / See you on the next post 🙂