Viral Video Campaign – Social Media Strategy III


Video is a powerful marketing tool

How long does it takes to grab a person’s attention and stay? Personally if a website or anything bored me, I will just leave. And if a person or company tries to explain or sell me something, would you prefer to read a paragraph or two of it or watch a 30-second video of it? I don’t know about you, but I choose video.

Making a consumer aware of a particular brand is often as important as pitching the brand itself. The whole point of marketing or subtle marketing is, to quietly work a brand into the potential consumer’s, subconsciously. Using the internet and social media platform, we will be able to reach more potential consumer than conventional method of printing, TV advertisement, and more. And cheaper too.

Video to comprise more than half of all internet traffic in the next few years, according to Cisco System Annual Visual Networking Index (VNI) Report, which makes video the future of marketing tools. The development of technology nowadays are so sophisticated yet user friendly, allowing us to do lots of things that are complicated or hard in the past, especially creating a video. A few years back, if you want to create a video for your product for instance, you need to have a huge budget to pay for the team that produce the video. But with the software tools nowadays that is available, anyone with a creative instinct can put together professional marketing material to video, thus we can market or promote our business.

For example, your are a real estate agent and you want to sell a house. A smartly produced video showcasing the house will not only used to serves your client now but it also becomes a long-lasting marketing and branding tool for you which can be linked to anyone endlessly and viewed by your past, present, and future client. It also becomes an example of the quality work that you do.

For branding, what could be a better way to create a simple and personalized one minute video promoting yourself or your business? Again, it’s an expense that can be viewed and linked to anyone endlessly, viewed in the convenience of their home. You don’t have to pay overtime you send a link to someone, do you? Can you say the same thing about a mailer? 🙂

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