Early Christmas Present

Some of you may know the API500 Series Modules. This hardware has been around since the 90’s, but it only becomes popular since around last year. It basically a module rack meant for API modules in the first place. The input / output jacks are both XLRs, and the modules and be easily changed. If you are familiar with Solid State logic’s XLogic Rack, it has the same function.

API 500 Series Rack Front View

The reason why I fell in love with this equipment is not only because of it’s flexibility to change and collect any API hardware I want, but also with more audio companies are coming out with 500 series modules for their product makes it more convenient to use different brands just with one “home”, thus less space is used to store them.
The studio had the 500 series since 3 years ago and it has been a task for me and my friend who run the studio with me to fill it with different modules from different brands, until last month when my friend told me that he has just bought another 500 series rack because the first rack is full!
It does safe a lot of spaces for 10 modules in a 4U unit. And like I’ve said before that other companies are making their 500 series modules for their product, thus we can use one “home” for all. We routed the input / output signal to Pro Tools insert sends, so we can use them for mixing. From there, we route the signal to a hard disk recorder where it goes through the SSL Master Bus Compressor first (far left on the XLogic Rack). We did a mixing yesterday and it was great. We still have another 500 series rack yet to be filled. It truly is, an early christmas present for us and the studio!

Viral Video Campaign – Social Media Strategy III


Video is a powerful marketing tool

How long does it takes to grab a person’s attention and stay? Personally if a website or anything bored me, I will just leave. And if a person or company tries to explain or sell me something, would you prefer to read a paragraph or two of it or watch a 30-second video of it? I don’t know about you, but I choose video.

Making a consumer aware of a particular brand is often as important as pitching the brand itself. The whole point of marketing or subtle marketing is, to quietly work a brand into the potential consumer’s, subconsciously. Using the internet and social media platform, we will be able to reach more potential consumer than conventional method of printing, TV advertisement, and more. And cheaper too.

Video to comprise more than half of all internet traffic in the next few years, according to Cisco System Annual Visual Networking Index (VNI) Report, which makes video the future of marketing tools. The development of technology nowadays are so sophisticated yet user friendly, allowing us to do lots of things that are complicated or hard in the past, especially creating a video. A few years back, if you want to create a video for your product for instance, you need to have a huge budget to pay for the team that produce the video. But with the software tools nowadays that is available, anyone with a creative instinct can put together professional marketing material to video, thus we can market or promote our business.

For example, your are a real estate agent and you want to sell a house. A smartly produced video showcasing the house will not only used to serves your client now but it also becomes a long-lasting marketing and branding tool for you which can be linked to anyone endlessly and viewed by your past, present, and future client. It also becomes an example of the quality work that you do.

For branding, what could be a better way to create a simple and personalized one minute video promoting yourself or your business? Again, it’s an expense that can be viewed and linked to anyone endlessly, viewed in the convenience of their home. You don’t have to pay overtime you send a link to someone, do you? Can you say the same thing about a mailer? 🙂

Have You Use Social Media Wisely? (Social Media Strategy II)

In my previous post, I talked about how today more and more companies are embracing all types of social networking to get most of people’s attention but failed to communicate with them. So in order to communicate with them, what should we do? Below I already list 5 easy steps for a successful social media content:

#1: Find Your Target Audience

To find out target audience, we must first determine who we are, what kind of product are we selling. From there, we can decide which population will be our target audience.

After we find our target audience, we can’t just offer and force them to buy our product. We must have a conversation with them to determine what they want, what are their likes and dislikes. If it fits with our product, then we move on to set up our basic profile for them, so it becomes our unique aspect that attracts our target audience.

#2: Problem Solving

Having a conversation with the audience in any social media platform will lead us to some audiences that is currently having a specific issues that need solving, which we can help untangle. We can provide analysis to help guide the audience solve their problem, but only give analysis that is relevant to them because they don’t have time to connect all the dots. Write on point and keep the content valuable.

#3 Quality Over Quantity

We don’t have to post everyday to create an effective presence with our social media. Quality always trumps quantity. The audience will see that every post that we post is not redundant, but rather something that gives information and knowledge to them.

#4 Content Cycle

Monday: Best of Lists

Tuesday: Product / Media reviews

Wednesday: Personal Experience or Stories

Thursday: Editorial on Controversial Topic

Friday: Free topic

Above are my example for my content formula. Try not to repeat the same topic for several days, because audience may get bored with our post. Fill our post with interesting topics and have a freewheeling commentary or guest posts, so audience can get involved too.

#5: Decide How You’ll Fulfill The Content

Getting started with social media content has a learning curve, meaning that it will require more time than we think. We have to figure out what we can deliver to the audience, reasonably. Having another person to help us gather information, writing, and distribute the content is a good thing, so we can focus on doing something else.

According to 2010 Social Media Marketing Industry Report, most business owners can maintain a very respectable social media presence in 6 hours a week, including research and production time.

These are just 5 easy steps that I think will help us have a successful social media content. From that, we will be rewarded with clients, followers, and fans who trust our information and know they we are not wasting their time.