Have you use social media wisely? (Social Media Strategy I)

“Social media is only going to be persuasive and become such a critical factor in the success of failure in business.”

– Brian Solis: “The Social Media Manifesto” –

Today, word of mouth is changed by social networking site and internet. We share things to more people today because of social networking sites and internet, news spread faster, and people will gain more insight because the tendency to read more.

With the ability to connect to massive crowd, a person has the ability to impact other people and influence them in making decisions. In 2007, 78% of people trust the recommendations of other consumers; while only 14% of people trust advertisement. But now that number has increased as in 2009, 90% of people trust the recommendations of other consumers more. (Nielsen, 2009).

It is great to see that today, more and more companies are embracing all types of social networking to get most of people’s attention. But, we can’t treat social media platform like conventional media. One must be engaged and be active. We can’t just put information like we did in conventional media to social media platform. It works differently. Participation is the fundamental of social media, because the whole point of social media is to share and create information for others to participate, not just to spread and read it.

Social Media Marketing Plan

In order for the social networking to be effective, one must engage and interact with them. Danny Oei Wirianto, online marketing entrepreneur said that one of the most common mistakes marketers made in this regard was to create a Facebook fan page simply to collect as many friends as possible, while failing to really communicate with those people.

Social media is not a replacement for conventional media, thus we can’t treat it like that. Like it or not, the future will shift towards more sharing and creating content. Content is the new democracy. But because there are still people that have not engaged in this medium, social media has not revealed its full power yet.

Cultural Convergence – Traditional / Ethnic Music

Most of today’s generation did not appreciate traditional culture as to the previous generation. With example, my parents do appreciate and enjoys traditional culture more than me. Because I was raised with different environment, technology, and society.

Wayang Pandawa - Wayang is a Javanese word for shadow, Shadow Puppet or Puppet Theatre. Wayang is an example of traditional entertainment before its replaced by radio, television, and now computer. Pandawa is a one of many types of wayang.

As a nation, we have to preserve our culture. Without culture, we lost our identity as a country. So, in order to preserve the culture, we must introduce them to everyone, especially our own people. The thing is, most of people in our generation did not find our culture and history to be excited or boring.

To make things more exciting, people start to converge traditional culture with “new culture”. Music for example. By combining traditional music and modern music, it creates a new vibe as the music fuse together. It introduces something new to the community, hence people started to listen and find it more and more interesting as the music became more popular. People started to looked and do a bit research on the background, how did this music came to be. Not only it helps to preserve the traditional culture, it creates a new market too for this kind of music, and it automatically introduces the traditional music within the music itself to the world.

People started to gain interest in the culture, and they also find it interesting to fuse modern musical instrument with other traditional instruments. Indonesia has lots of traditional instruments, with more than 300 ethnic group with its own music style. There is more than just, i.e dance, painting, building structure, and more.

 

 

The video is an example of fusion between balinese traditional music and modern music.

Thanks for Bali Maharani Records for the music on their album Bali Relaxation Lounge, and if you like it, you can find it in iTunes store 🙂

 

Converging Society: A Society Builds From Convergences

It comes as no surprise that technology has developed to suit the needs of its busy citizens. Instead of grabbing or purchasing newspaper on our way to work or school, we can now use our mobile phones to log into the internet and read the news. Newsletter Subscription allows us to choose what news updates we want to receive, so we don’t have to flick through the newspaper to get to the section that we want to read, or we can have the news emailed to us, which makes our life easier.

Media Convergence - Newspaper and Internet

Whether we realise it or not, like it or not, we gradually became a converging society. I think we, humans, are the focus point on every converging that has and will happen in the future. Why? Because every convergence that has happened or will happen in the world, may it be in technology, economic, politics, etc., is driven from the feel of “need to converge” by everyone. There will be no converging if it’s not for ourself. For example, there won’t be computer – which is a technology convergence – if humans didn’t feel the need of someone or something that can help do their work in the first place. There won’t be cars, trains, planes – also technology convergence – if humans didn’t feel the need to go or reach places faster in the first place.

For example, the media. For years the media is separated to: Broadcast TV, Broadcast Radio, Newspapers, Books, Films, Music, etc. The internet and electronic devices, however, changed the way these media is delivered. The result: our Mobile Phones. Two big convergence happened, not between types of media but a convergence between media and telecoms – video and audio can be distributed from mobile phone network, we can stream and listen to music from the internet that we access from our mobile phone, etc.

There are more examples of convergence, but I think the most important of all is the way these convergence changed and affects our life. The future of our society builds on every convergence that is happening now or the ones that will happen. Most of convergence that has happened allowed us to do things more efficiently. And like it or not, it has made us busier because convergence enables us to do so, hence we are demanded to do so.

For Love, Art, or Money?

In this post, I’m not going to promote and artist or anything (he is already famous, in my country :p) I just want to share a thought from one of Indonesian singer and musician, Sandhy Sandoro. Should you hear his voice without knowing anything about him, you might even guess that he is an African-American singer because the way he sings is so “black”. He surprises many who hear his voice first.

On an interview after his performance, he said that he is fine with people copying and sharing his music anyway people like. “I’d like to share my songs with people *everywhere*, so that they can enjoy my music,” Sandhy says. He does not say that he is fine with piracy, but if the people can’t afford the high price of a single album or CD, why should someone forces them to buy it?

My latest post about “Why poor country has high piracy rates” explained or expressing the same thing that he said in the interview. Why record label bother to fight against piracy if they did not understand or realise the root problem of the matter, which in my opinion is the high price of a single album or CD that majority of the people can’t afford to buy it.

Even the artist did not complain whether they receive less money or not. Well, maybe there are some artist that quarrels, but I did not know because it is not exposed (and it is bad for their popularity too if they did). But I know that most of them do this because they love it, so they are fine with people sharing their music because to them it is the best marketing tool that they had and they don’t want to disappoint them, especially for them who just start to enter this industry.

There are more things important than money. Music as an art cannot be treated and valued by money. If we always value something by money, I guess for the music industry, it won’t be like what we had today. People will only make music when they can make a lot of money from it. Sometimes many people create music just because they love it.

In the end, I just want to share the achievement that Sandhy does outside Indonesia. As an Indonesian and fellow musician, I am proud of him and what he has achieved so far. Enjoy! 🙂