Gratitude Towards Copyright and Creative Commons?

Sometimes we just want to share something with our friends, family, our loved ones, or even everyone. But in the other side, there are people that are taking advantages on the content that we tend to share it to other people commercially so they gain money out of it. There’s the point where the conflict between the owner of the content and the one who used it arise right?

I never heard of Creative Commons before the Social Media Class. At first I thought it is the same as Copyright, but it is not entirely the same. Creative Commons, I found that they are allowing certain users use their work whilst keeping their copyright. It is like the term “all rights reserved” from the tradition copyright is being altered to “some rights reserved”, as they state it in the website. It makes the content instantly more compatible with the full potential of the internet.

But then one question came up to my mind. Why sometimes people did not attribute other people’s work when they use it? Do they forget to, or is it to troublesome to attribute them based on copyright law? And with Creative Commons, will it help people to attribute other other people’s work more?

A Gratitude Towards A Dog (CC BY-NC-ND - Hosea Putera)

Gratitude. In my opinion, a simple gratitude could have an effect. It can be as simple as “Thank You”. One experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase (Carey, Clicque, Leighton, 1976). In another study, regular patrons of a restaurant gave bigger tips when servers wrote “Thank you” on their checks (Rind, Bordia, 1995).

Perhaps if we start to show an appreciation towards people who had attributed us in their work, we can build a society where everyone gratitudes each other from the smallest thing like saying thank you and move towards bigger things.

That’s an interesting topic to research about. It just came our from my mind and I did not know will it work or not. But if it does, wouldn’t we have a society where everyone will be used to attribute other people and appreciated for it.

Reference:

  1. Carey, J. R., Clicque, S. H., Leighton, B. A., & Milton, F. (1976). A test of positive reinforcement of customers. Journal of Marketing, 40, 98-100.
  2. Rind, B., & Bordia, P. (1995). Effect of server’s “Thank you” and personalization on restaurant tipping. Journal of Applied Social Psychology, 25, 745-751.
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