The Next Best Thing In Digital Media

Digital Media in Indonesia - Info graphic ( CC BY-NC-ND 2.0 - Trixia Yong )

Indonesia is the next best thing in digital media. Why? The info graphic in the left clearly tells us why.

In 2007, students from Singapore Management University (SMU) created a wiki page on digital media across asia.

Indonesia is the 4th largest population in the world with more than 228 million people.

Indonesia is the world’s second largest number of Facebook users and the third largest number of Twitter users. According to TNS survey, 87 percent of Indonesians who go online have social networking site accounts, but only 14 percent access the sites daily. It is far below the global average of 46 percent, due to many of them access the internet from internet cafes or they still using old fashioned smart phones.

48 percent of Internet users in Indonesia used a mobile phone to access the Internet, whereas another 13 percent used other handheld multimedia devices. Indonesia is the highest dependence on mobile Internet access in Southeast Asia.

Despite all of that activities, sadly Indonesia still has the lowest level of overall Internet penetration in Southeast Asia, yet.

Based on Communication Ministry data, at end of June 2011, there are 45 million internet users in Indonesia, which 64 percent or 28 million users on the age of 15 to 19. But 28 million people is only 21 percent of Indonesians aged between 15 and 49. The remaining did not use often or perhaps never used it before.

Indonesia is an archipelago that spans more than 17,000 island. It is still hard to establish an internet connection over the suburban islands. The internet has not come to Indonesia since 1988, so it is still considered new. The government runs the biggest communication company, PT. Telkom, and they provide internet connection among with other private companies. Since then, the internet users grew and now the internet penetration has gone up.

The news or the media is affected as well. Based on Yahoo Net Index survey released in July 2011, Internet in Indonesia sat in the second row after television. 89 percent of users connected to social networking, 72 percent web browsing and 61 percent read the news. The media are shifting towards electronic or internet to publish their news, which makes quite a significant decrease among printing media or hard copies. But that is good, save paper, save tree, save the world, no global warming! 😀

This just the beginning. We still have the other 183 million people that has not use internet, yet. The potential, not only applicable for news and entertainment but more, is huge, from marketing a business to spread warnings. 5-10 years from now, the internet users in Indonesia will increase significantly, whether they access it from home or their mobile phones.

Four students from SMU also created a video, explaining why Indonesia is the next big thing in digital media and went on to share with us 5 big trends in the country.

“The uniqueness of Indonesian culture is fitted to the nature of social media. Indonesians love connecting and with a huge population, we somehow became a huge social media nation. The video is a great way to summarize digital media in Indonesia. The students did a great job,” Andi Primaretha, a social media consultant at Virtual Consulting (Indonesia) commented after watching the video.

Have An Eye For

Top 20 Country With Highest and Lowest Piracy Rates - BSA/Penn Olson

Indonesia is listed as number 11 for country with highest piracy rate for softwares, according to BSA (Business Software Alliance). In their report, they said that the value of software without licenses that are installed on personal computers reached $1.32 billion in 2010. Even many companies in Indonesia uses unlicensed software (the company whom I used to work with did that X_X ).

To some people, the problem is because of money (previous post about “Why poor country has high piracy rates?”). But I want to talk about different point of few here. To other people that has the money, they just don’t want to spend on something that they know they can get it for cheaper price and works perfectly as original. Some companies did that as well because they think that it is a waste of money to buy licensed softwares. The problem with these people is that they can’t or do not want to give an appreciation to those people or companies who build and make the softwares. It works the same with music, movies, etc. People want to be appreciated with what they’ve done.

Let’s say you are a musician. You buy pirated recording softwares, which don’t give profit to the company that made the software. You produce your music and it becomes a hit. Suddenly you realise that lots of people that had your song in their iPod or MP3 gets it from their friends whom they share music with. How would you feel about that? That is what the company that made the recording software also feel about you buy their pirated software.

These people that create music, movies, softwares, etc. had put their hard work and creativity in it to produce something great. They are the reason we live in the world today, filled with music, films, designs, softwares that makes our work easier, and more. Why can’t we give them an appreciation for what they’ve done by buying their original product?

Why poor country has high piracy rate?

I came from a third world country, where piracy is a problem. The government and companies that sells music CDs, movies (DVDs and other formats), games, and softwares are complaining about the copyright infringement and other stuffs. But really, what makes these people download and buy pirated stuffs? What makes me download and buy pirated stuffs?

Some pirated software sold in Jakarta ( CC-BY-NC-ND 2.0 - Charles Wiriawan )

Money. It’s all about money. Let’s say I want to watch a DVD and it cost me per movie around Rp. 60.000 – Rp. 130.000 (around £4.3 – £9.3) for original movie in Jakarta. Then I look at my monthly salary. According to the law, In 2011 the minimum salary an average person gets in Jakarta is Rp. 1.401.829 per month (around £100), that is Rp. 46.727 per day. A single DVD cost more than a day salary for people who gets minimum salary per month. With £100, a person will spend the money on house to rent, everyday meal, transportation, and if the person has a family to take care, he/she have to set aside the salary to support the family.

Pirated softwares, games, music CDs, and DVD movies cost Rp. 5000 – Rp. 10.000 per CD. With that, a person can enjoy their time listening to music, watching movies, playing games, and even to do their work with the pirated software that they purchase, whilst surviving for their life with the minimum salary that they earn.

With over 238 million population, it is the world’s fourth most populous country. The poor people in 2010 was estimated around 30 million people. That is 12% from the whole population. In reality, the average people above the poor the did not earn the minimum salary. From my experience working in Indonesia for the first time, my first salary was Rp. 2.600.000 per month. That is my salary, a graduate student from a university outside Indonesia. Imagine other people that even did not go to university, and they apply for a job. How much would they earn? And if those people are not considered poor people, imagine the income of those people who are considered poor, the 30 million people. The number speaks for itself.

Some poor people in the suburban Jakarta ( CC BY-NC-ND 2.0 - Kent Clark )

I’m not saying that I support illegal download and buy pirated stuffs, but what I’m saying is, look at the reason why people did that. I think one of many way to AT LEAST start reducing the number of piracy is to reduce the price of those products (music CDs, movies, games, softwares) so people with low income can afford it, hence not buying the pirated.

The analogy is very simple indeed. If you want to sell a product and want everyone to buy your product, you have to study the target market. The same thing with piracy in third world country. If you want them to buy original products, set the price lower so that people buy the original and won’t bother looking for the pirated version. Why? Because the original is affordable to them, so why would someone bother looking for the pirated one?

Gratitude Towards Copyright and Creative Commons?

Sometimes we just want to share something with our friends, family, our loved ones, or even everyone. But in the other side, there are people that are taking advantages on the content that we tend to share it to other people commercially so they gain money out of it. There’s the point where the conflict between the owner of the content and the one who used it arise right?

I never heard of Creative Commons before the Social Media Class. At first I thought it is the same as Copyright, but it is not entirely the same. Creative Commons, I found that they are allowing certain users use their work whilst keeping their copyright. It is like the term “all rights reserved” from the tradition copyright is being altered to “some rights reserved”, as they state it in the website. It makes the content instantly more compatible with the full potential of the internet.

But then one question came up to my mind. Why sometimes people did not attribute other people’s work when they use it? Do they forget to, or is it to troublesome to attribute them based on copyright law? And with Creative Commons, will it help people to attribute other other people’s work more?

A Gratitude Towards A Dog (CC BY-NC-ND - Hosea Putera)

Gratitude. In my opinion, a simple gratitude could have an effect. It can be as simple as “Thank You”. One experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase (Carey, Clicque, Leighton, 1976). In another study, regular patrons of a restaurant gave bigger tips when servers wrote “Thank you” on their checks (Rind, Bordia, 1995).

Perhaps if we start to show an appreciation towards people who had attributed us in their work, we can build a society where everyone gratitudes each other from the smallest thing like saying thank you and move towards bigger things.

That’s an interesting topic to research about. It just came our from my mind and I did not know will it work or not. But if it does, wouldn’t we have a society where everyone will be used to attribute other people and appreciated for it.

Reference:

  1. Carey, J. R., Clicque, S. H., Leighton, B. A., & Milton, F. (1976). A test of positive reinforcement of customers. Journal of Marketing, 40, 98-100.
  2. Rind, B., & Bordia, P. (1995). Effect of server’s “Thank you” and personalization on restaurant tipping. Journal of Applied Social Psychology, 25, 745-751.

Digital Identity

Translation : Getting Around The Digital Trend Used By Children And Teenagers

In a short sentence, I guess digital identity is About Me, published in the internet. Honestly, I didn’t know what to write. I hate writing. And since my english is not good, I don’t want to embarrassed myself. But when I was looking for inspiration for writing this post about digital identity, and I found this book. It is written in Indonesian and the target reader is aimed towards parents apparently. This book made me remember quite a serious case about missing people in Jakarta.

It started quite a while not long after social network such as facebook and twitter came out. Every case, the story is almost the same. The story told by the closest person of the missing person, either her family or close friends. The story goes like this. The person who is missing use facebook, add some friends that she know and accept some friend request from other people that she didn’t know. They started having conversation for a while, and they arrange a meeting. They meet for sometimes, and the last thing you know she’s missing. (There are no case involving twitter, yet :s)

According to local newspaper, the are approximately 100 case about missing people because of facebook. Almost 90% of the people missing aged between 13-20 years old. I’m not going to blame anyone on this post regarding this matter. I’m just going to write my opinion. Please don’t judge me. Haha 😛

First of all, to me the reason why the victims mostly children and teenager is because of their parents. They are still children and they need guidance. It’s the parents job to prevent their children miss use the technology nowadays. Parents have to monitor their children until they are sure that their children mature and responsible and can take care their own life. The school does not help in this matter.

Now I’m not being stereotypical for what I’m going to write. But lots of this cases happened to low-middle class family. And in my opinion, the reason being is because perhaps the parents didn’t spend much time at home but working to gain more money to have a better life. It’s not a wrong thing to do, but the parents responsibility is more than just working for money to survive everyday. They must take care of their children as well.

So then, less care and attention given to the child. And since they are still a child, they didn’t know much. The parents bought them computer and laptop, their friends have social network account. The child had nothing to do at home because their parents is not home, hence the child make one, use it, having conversation with lots of people, and suddenly the child goes to meet the person and boom! Gone! The kidnapper may ask for ransom, or if she’s a teenager, she might be raped and worst, killed after being raped.

Sometimes children and teenage didn’t know what they are doing. You can’t rely on school, especially when the education system in my country is bad. Most of the victims went to public school where the learning environment is bad. Even some of the school building itself is unacceptable and some can lead to collapse. The government does not care. The case rarely happen on the middle-high class family because the parents can afford sending their children to private school where the learning environment is better and safer. Still, like I said, there is cases involving middle-high class family but rare.

The advancement of technology nowadays is huge and fast. There is nothing wrong with the technology, it’s just the people who use it must be careful and aware to the people that miss use the technology to get what they want. Today, it seems like we can’t live without internet. The internet has made a huge impact in our life. Having digital identity is recommended, because you can connect with lots of people in the world by using just one of many social network platform available.

We have to be smart. Nobody cares about you except your love ones. But they are not going to stay here with us forever right? I guess no matter how old are you, there is no such thing is to early to grow up, mature, being responsible and take an action, so you can be independent and be successful. Don’t do something stupid and regret it in the end. Life is to short. Your life is the most important thing in the world. Take a good care of it and enjoy most of it!

Sampai jumpa di post berikutnya / See you on the next post 🙂